Bodera Marketing | Social CRM

Strategy

…bringing a holistic approach to Social Media; creating a comprehensive Social Media Marketing plan and roadmap…
Research

…performing social research to drive SocialCRM strategy; utilizing sophisticated analytics and modeling techniques; incorporating conversational analysis of brand, competitor and category; identifying Influencers with reach, relevance and resonance; executing primary research to create personas and attitudinal segments…
Communities

…creating and implementing your brand’s destination where customers, markets, audiences with common interests and passions meet to dialogue, share; creating a true value exchange…
Creative Thinking

…ideating; creating exceptional experiences for your target markets; enhancing and creating content to drive engagement; bringing social readiness to appropriate social networks…
ROI

…monetizing your social media marketing investments; establishing baseline metrics and success indicators; building a social media reporting structure; integrating a SocialCRM database strategy…
SocialCRM Training

…transferring knowledge and experience with best of breed social technologies, CRM management and strategy implementation; developing and launching a Social Media Marketing Operating System…

Moving from Social Media to SocialCRM

Through research, technology, sophisticated analytics and creative thinking

Strategic Thinking

Sense

Sense markets, conversations and sentiments. Identify relevant Influencers with reach and resonance.

Valuate

Valuate individuals and market segments by profitability and propensity to purchase.

Knowledge Transfer

Engage

Engage audiences by creating exceptional experiences and value propositions.

Monetize

Monetize all social media investments through database marketing strategies and execution.

SocialCRM, Building Loyal and Profitable Relationships, the Community...PartV

March 12, 2012 | No comment

From previous blogs, we talked about the importance of a wholly-owned and branded community as part of a SocialCRM strategy. We used a 3 legged stool as a metaphor. First "leg" discussed was the brand's role in the community and the second leg was the influencers critical importance. On to the 3rd leg of the stool and the "leg" most critical for success...your customers/markets. The community's (or Hub as we like to refer to it) purpose is to build loyal and profitable relationships. Whether this is related to customer retention or acquisition, the goal is the same. The key to success...