Bodera is a strategic Social Media Marketing firm that delivers SocialCRM solutions for B2C as well as B2B organizations… through research, technology, sophisticated analytics and creative thinking.
Bob is best known as an innovative leader in developing marketing strategies for a wide variety of brands in numerous industry segments. He has assisted such brands as Valvoline, Harrahs, Hawaii Visitors Bureau, Citi Financial, United Stationers and Toyota.
He brings a wealth of loyalty, relationship and database marketing experience to Social Media Marketing utilizing advanced analytics and sophisticated engagement strategies.
Bob remains a frequent speaker, lecturer and writer on such topics: SocialCRM, Monetizing Social Media and Marketing Investment Optimization. He also has served on various chair and committee roles for the Direct Marketing Association and Business Marketing Association.
Having recently sold Latham SRM, a relationship marketing agency he founded several years ago, Bob has put his passion and energy into Bodera as one of it’s Co-Founders.
And finally, Bob has repeatedly been accused of being “one of those” right brain-left brain people.
Creative and Strategy Director with 20+ years of success. Seasoned creative marketing professional with a passion for strategic planning, innovative concepts and creative executions from traditional to digital, social media and integrated marketing. Experience in tactical and strategic marketing management with expertise in both general and multicultural marketing. Formerly led the multicultural marketing division at Rauxa | Roja providing relevant creative strategy, cultural insight, and collaborated with data segment analysts for direct, digital campaigns, PR, brand fluency programs, DRTV/Radio and community events.
Specialties: Bring ROI through growing market share and engaging consumer experiences by developing marketing plans, acquisition and retention campaigns, CRM direct response, social strategic planning, multicultural strategy, eCommerce marketing, (banners, rich media, email, SEM, websites.
Multicultural Clients: Verizon Wireless, DIRECTV Más, Southern California Edison, Mercury Auto Insurance, Blue Shield of California, Bank of the West, Farmers Insurance, Sage Software, Sears/Kmart and Bravo Health, Nicor Advanced Energy, Allstate Motor Club, Anthem Blue Cross Blue Shield and BB&T.
Cole Winans specializes in the conceptualization, modeling, design, and execution of innovative technology solutions. With experience in web design and development, Cole frequently works with management teams to align technology strategies to maximize results and streamline processes.
Cole also utilizes creativity in design and systems architecture to leverage the newest technologies, thus alleviating and simplifying over-complicated tasks, allowing businesses and clientele to focus on what they do best.
Cole has seen over 300 web oriented projects come to fruition, and currently serves as an advisor to numerous senior management teams.
Bob is a strategic consultant and member of Bodera’s Board of Advisors. Bob brings an expertise in Casino marketing and operations that is second to none.
He has a rich performance history in all facets of Casino management. He has held such positions as; CEO of the Claridge Hotel and Casino in Atlantic City, SVP of Marketing at Caesars Palace Hotel and Casino, Las Vegas. As VP at the Tropicana he designed a frequent players’ club program, a first in the gaming industry.
He’s known for his marketing acumen, organizational skills and analytical abilities. His colleagues all agree on Bob’s unquestioned reputation for personal ethics and integrity.
Bob will be assisting Bodera in bringing SocialCRM to the Casino industry, which is known to create an exceptional experience for its customers…a perfect match for social media marketing.