Posted by: rquayat
June 21, 2011 |
June 21, 2011
Why marketers are reaching out to the social avenidas of America has everything to do keeping the dialogue real. Certainly, top brands will stand to build better engagement opportunities with the minority-majority in an effort to meet with the expectations of consumers. After all, expectations will ultimately drive the user experience and thus creating a decision tree of 1-to-1 experiences. However, those marketers that are reaching in by creating an authentic online presence or bilingual communities where you can hear the heritage in their voice, the Mexican, Dominican to South-American and beyond—attitudes that resonate in topics from shopping best mobile devices, finding a fix-it car shop to discovering ethnic restaurants, these multicultural marketers will stand to gain the most by making connections in a way that comes naturally to them…right, what do you think?
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