Bodera performs primary research on existing customers as well as target markets to develop personas and attitudinal segments. Personas help to understand common interests and passions in the development of brand communities.
We offer an in depth look into conversations across the entire Internet going on in around your brand, your competitors and specific categories. Understanding sentiments, key messaging and baseline metrics are key elements within this analysis.
We identify the influencers that will have the reach, relevance and resonance to drive purchase decisions, content, value add and viral strategies. Credible and authoritative influencers are key participants in your branded communities.
Bodera utilizes sophisticated analytics and statistical modeling techniques to understand a customer’s profitability, propensity to gain share, target additional markets and optimize social media marketing investments.
We develop and implement strategies that allow your brand to enhance your profiles within the relevant social networks…as an example Facebook, Twitter and LinkeIn. Reputation management and the development of social media protocols is also part of our social readiness activities.
The development of Communities that reflect your customers, markets and audiences interest and passions is a cornerstone of the Social Media Marketing strategy…allowing brands to develop a value exchange, build relationships and drive revenue.
Bodera delivers ideation and key creative strategies that seamlessly integrate into your overall brand strategy. We create an exceptional experience for your markets at every touch point across the social web.
Content is king. Bodera enhances your brands current content and creates new content delivering relevance and resonance. We assist clients in tracking and measuring content’s effectiveness with particular market segments.
This is the important intersection between your brand’s web properties, communications and contact strategies. Delivering the right message at the right time to the right audience is a critical component of successful SocialCRM.
We develop, build and install a social media marketing platform and appropriate dashboards allowing brands to do influencer identification, listen and monitor conversations across the social web, engage with your markets and track, measure and analyze all social media marketing activities.
The social web is mobile. Bodera develops and integrates mobile strategies allowing your markets to dialogue, engage and share social content consistent with your brand’s overall SocialCRM strategy.
We deliver classic and social database marketing techniques to our brands. Social profiles are created. Key metrics are established. Robust analytics are utilized. Reporting structures are designed and implemented. ROI forecasting is established. We monetize your social media marketing activities.