Services


Primary Research and Persona Development

Primary Research

Bodera performs primary research on existing customers as well as target markets to develop personas and attitudinal segments.  Personas help to understand common interests and passions in the development of brand communities.

Conversational Analysis

Conversational Analysis

We offer an in depth look into conversations across the entire Internet going on in around your brand, your competitors and specific categories.  Understanding sentiments, key messaging and baseline metrics are key elements within this analysis.

Influencer Identification

Influencer Identification

We identify the influencers that will have the reach, relevance and resonance to drive purchase decisions, content, value add and viral strategies.  Credible and authoritative influencers are key participants in your branded communities.


Customer Valuation

Valuation Mapping

Bodera utilizes sophisticated analytics and statistical modeling techniques to understand a customer’s profitability, propensity to gain share, target additional markets and optimize social media marketing investments.

Social Readiness

Social Readiness

We develop and implement strategies that allow your brand to enhance your profiles within the relevant social networks…as an example Facebook, Twitter and LinkeIn.  Reputation management and the development of social media protocols is also part of our social readiness activities.

Community Development

Community Development

The development of Communities that reflect your customers, markets and audiences interest and passions is a cornerstone of the Social Media Marketing strategy…allowing brands to develop a value exchange, build relationships and drive revenue.

Creative Strategies

Creative Strategies

Bodera delivers ideation and key creative strategies that seamlessly integrate into your overall brand strategy.  We create an exceptional experience for your markets at every touch point across the social web.

Content Development

Content Development

Content is king.  Bodera enhances your brands current content and creates new content delivering relevance and resonance.  We assist clients in tracking and measuring content’s effectiveness with particular market segments.

 

Engagement Strategies

Engagement Strategies

This is the important intersection between your brand’s web properties, communications and contact strategies.  Delivering the right message at the right time to the right audience is a critical component of successful SocialCRM.

Social Media Building

SMM Operating System

We develop, build and install a social media marketing platform and appropriate dashboards allowing brands to do influencer identification, listen and monitor conversations across the social web, engage with your markets and track, measure and analyze all social media marketing activities.

Mobile

Mobile

The social web is mobile. Bodera develops and integrates mobile strategies allowing your markets to dialogue, engage and share social content consistent with your brand’s overall SocialCRM strategy.

Social Media Database and Reporting

Social Database Marketing

We deliver classic and social database marketing techniques to our brands.  Social profiles are created.  Key metrics are established.  Robust analytics are utilized.  Reporting structures are designed and implemented.  ROI forecasting is established.  We monetize your social media marketing activities.