Posted by: rquayat
June 21, 2011 |
Why marketers are reaching out to the social avenidas of America has everything to do keeping the dialogue real. Certainly, top brands will stand to build better engagement opportunities with the minority-majority in an effort to meet with the expectations of consumers. After all, expectations will ultimately drive the user experience and thus creating a decision tree of 1-to-1 experiences. However, those marketers that are reaching in by creating an authentic online presence or bilingual communities where you can hear the heritage in their voice, the Mexican, Dominican to South-American...