In our last blog we talked about the 3 Legged Stool as a metaphor for the stability and success of a branded community. Again, the 3 Legs are:
Customers, Markets and Audiences
In this blog I'd like to focus in on the role of the brand. One of the brand's core objectives is to provide its customers, markets and audiences with and exceptional experience as they visit this destination to view, engage and share. Another key objective is to insure the brand creates a value exchange...
Over the next couple of weeks, through a series of posts, we'll be examining and discussing the importance of the community in Social Media Marketing strategies and execution. We'll be taking a look at the basic tenets of a successful community and few examples of some of the best.
But first, let me get a few disclaimers out of the way....